The AI report is almost here.

Over the past few weeks, we’ve surveyed marketing, digital, growth and CX professionals across Brisbane to better understand how AI is actually impacting roles, hiring, capability and team structures, beyond the headlines and hype.

The report will be going live soon, and we’re excited to share not only the data, but also our perspective on what it means for the market right now.

A few early themes stood out immediately.

AI is rapidly becoming an underlying expectation across marketing roles, but the differentiator is shifting from simple usage to strategic application. The strongest demand is emerging for marketers who can combine commercial thinking, customer strategy and critical judgment with practical AI fluency.

Interestingly, while content and copywriting remain the most common areas of AI adoption, CRM and lifecycle marketing appear significantly under-utilised despite holding the richest first-party customer data. We believe this may become one of the biggest growth opportunities over the next 12–24 months.

The data also reinforced something important: businesses are still hiring humans, not just tool operators. Critical thinking, adaptability, strategic direction and judgment continue to matter more than technical AI proficiency alone.

We’ll be sharing the full report, insights and market commentary shortly. Thanks again to everyone who contributed.

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